Video: Inside the Titleist Players 4 Stand Bag

As our gear team continues to push forward on proprietary designs and advance a number of innovations in the golf bag space, we wanted to get a closer look at what went into the making of the new Titleist Players 4 stand bag. So we went to the source and caught up with Ian Burgess, Design Director and Duane Marshall, Senior Designer for Titleist Golf Bags to learn more about their approach and inspiration. 

One important distinction and a guiding principle for the team is that the golf bag isn't simply something to carry your golf equipment. It is an essential piece of equipment that can help you play your best golf.

"You depend on your golf bag in so many ways -- the size, the shape, the weight, the number of pockets," said Duane. "It all matters." 

The lightweight Players 4 Stand Bag is a prime example of this approach, incorporating a number of proprietary features that were inspired by extensive golfer research and consumer testing and feedback.

As Ian summed up for us, "In the Players 4 we have a product that delivers on the promise of the Titleist Script - superior performance, function and style."

Visit our Golf Bags section to view the full array of Titleist Staff, Stand and Cart bags available in golf shops now (click here to find a golf shop near you).

And for even more detailed information on the entire lineup of Players Collection stand bags, check out our Gear Spotlight article with Phil Colacchio, our Director of Golf Gear Marketing.