Sign up for Titleist EXP-01

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By Bart van der Does

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  1. Bart van der Does

    Bart van der Does
    The Netherlands

    Hi #TeamTitleist,

    Hope you are all doing great? So listen, I picked up from some mates on tour there has been a new ball out there... rolling the dice...

    It's called: Titleist EXP-01.

    The Titleist EXP-01 is the newest ball from the no. 1 ball from Titleist. Funny thing is you might not have the chance to buy it and might not ever see the light of day again. At least not by the name anyway. Fact is, Titleist really doesn't want you to know much about the ball either. It would ruin the company's R&D team (is trying to do with the new product).

    Titleist new ball isn't merely a new ball, it's a consumer research project that the company is inviting you to participate in.

    So Titleist UK&I how can I sign up for this?

    The Titleist EXP-01, the EXP represents "Experimental", is a limited run prototype that the company's R&D team is hoping to learn from as it develops the company's nect urethane-cover ball.

    While the usual new product cyle of Titleist flagship urethane cover balls, Pro V1 & V1x would have new versions of those reaching retails in early 2021. This prototype seems to be a departome from the line. While the arrival of the EXP-01 seems similar to Titleist AVP product time line (it was introduced two years ago as a limited run before becoming a full-run product in the spring of 2018). There's been no mentioned to the next AVX. Instead, it's this prototype that features a new core chemistry and new kind of urethane cover formulation. Titleist is calling this MTR (Development Cover System). Titleist is mu on what MTR stands for, only saying that it features "Short game spin enhancing urethane"

    Underneath the cover is a new core and mantle layer construction designed for "high speed" and low png on long game shots. It's 346-dimple pattern is distinct from current urethane cover Titleist balls. Including the 352 dimple Pro V1, the 328 dimple Pro V1x and the 352 tetrahedral catenary dimples on the AVX.

    Of course, what actually matters about this ball seems to be what consumers have to say about it. Titleist is seeking input from those who purchase the balls, providing a link to a survey on a card enclosed with every box.

    “The EXP Project invites golfers into the early stages of our R&D process, and allows us to broadly test experimental materials, constructions and processes that could be integrated. into any segment of our golf ball line,” said Michael Mahoney, vice president, Titleist golf ball marketing. “EXP·01 is truly an exploratory product and there’s no better way to evaluate our progress than getting it into the hands of dedicated golfers.”

    But for the consumer playing test to work, Titleist doesn’t too reveal too much about the EXP·01. In a message to its retail accounts who will stock the ball in limited supply, the company revealed little.

    “We will not be providing full details of the product design as we do not want to influence the performance of this product,” the message reads.

    While the company has distributed trial versions of its balls to its Team Titleist group of company-faithful customers and it’s also recently released specialized versions of the Pro V1 family played on tour (including the Pro V1x “Left Dash” a few months ago), the desire for this product was a larger audience, especially non-Titleist loyalists it seems. Indeed, the consumer survey asks golfers what their preferred ball is and in addition to top companies (cally, TM, Bridgestone and srxn) the list of choices includes lower-priced direct-to-consumer brands like Snell, Vice and even Kirkland, the consumer warehouse Costco house brand that offered balls several years ago that became a cult favorite. That ball also led to a legal battle between the two companies that was eventually settled out of court. The EXP·01 survey also asks consumers to rate the ball compared to the ball they normally play in the following criteria in this order: driver distance, spin on full shots into the green, iron distance, feel, spin on chip/pitch shots around the green, durability, appearance and (again) feel.

    Test marketing a new product isn’t a foreign concept in golf. It’s much like what Titleist did with the initial launch of AVX. But in that case it seemed like there was a finished product. It’s not clear whether EXP·01 is a finished product or subject to change (or even complete disappearance) based on consumer feedback. In short, consumers could be determining where Titleist’s product line goes next based on their feedback on EXP·01.

    The Titleist EXP·01 is available for a limited time in the U.S. and Canada and at the My Titleist section of titleist.com ($40 a dozen).

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  2. Tom  C

    Tom C
    Romford, 0

    As per various press releases, like the one above from Golf Digest, Titleist -

    'The company does not anticipate the EXP.01 to be used by players on the PGA Tour or other professional circuits' (from a golfweek.com article)
  3. Chris T

    Chris T
    Biggleswade,

    Are these going to be out for testing then??
  4. Chris T

    Chris T
    Biggleswade,

    Would be great to get hold of some to try
  5. Would love to be involved in trying these balls out on the course
  6. ian e

    ian e
    Liversedge,

    They have just gone on sale in the States
  7. ian e

    ian e
    Liversedge,

    My golf spy did a write up yesterday on this new ball, very interesting?
  8. KGyda

    KGyda
    Roseville

    I would be very interested to compare them to Pro V1x.
  9. I'd love to try some, pity not available in UK
  10. Sheeeesh,
    I've only just got round to trying AVX (love them, particularly in yellow for some reason!!) now there is TruFeel and potentially EXP to add to the mix. R&D waits for no man.
    I've still got boxes of Velocity and TourSoft in the locker. I'll move to the Velocity over the course of the winter when a bit of distance might help.
    Perhaps it's the poor summer we've just had - my course has been closed a lot because for the summer rains - but I don't seem to have depleted my stocks by much.
    Still, nothing like a new Titleist.... as long as it says Titleist on the ball I know it will be fabulous.
    JT
  11. Be very interested to see the performance over my preferred pro v1
  12. Chris T

    Chris T
    Biggleswade,

    Does anyone know if these are actually available in retail outlets in the States???
  13. Tony H

    Tony H
    Yorkshire

    I currently game either the pro v1 X or the avx (dependent on course conditions) it would be nice for us here in the UK to give the balls a run out and give some feedback..
    Come on titleist your customers don't only live in the U.S. and Canada!

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