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By Dale V

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  • 11 Replies
  1. Dale V

    Dale V
    Escondido, CA

    Question: How good do you have to be to get your own logo? I remember when Tiger developed his TW logo and swoosh added it to his clothes and hats. Okay, Poulter, Sergio, even Spieth have them. I am watching the Scottish Open and the kids like Stone and Hatton have them now too. Seems like the cart before the horse with some of these guys.

  2. Tyler H

    Tyler H
    Appleton, WI

    It's all about branding and building their brand and marketability to the masses.

    Jay-Z said it best, "I'm not a businessman, I'm a business, man!"

    TH
  3. Robert C

    Robert C
    Maryland

    I agree. I think some of them may be following suit from the NBA and NFL players. I read a nice piece in SI a few weeks back, that focused on Dwayne Haskins the Redskins No. 1 draft pick this year.

    Before he even signed with an agent, he and his family had already developed their own marketing campaign, complete with the DH logo and all. Seems to be the trend of a lot of young athletes.

    I totally get your cart before the horse analogy.

  4. I think anyone can go get a personalized logo and have it displayed on their clothing or equipment, the real question here and what I think you're getting at, is how good do you have to be to actually have logo-ed gear manufactured and sold? I don't think there are any metrics to accurately measure it by, its all just a matter of if people will buy it.

    I did always wonder if the other UA guys on tour are allowed or even want to wear Spieth's branded shoes? It's one thing to just have a logo, but Spieth apparently actually had a hand in helping develop them, so presumably they are different from anything else in the UA line from a performance/comfort standpoint.
  5. Marc S

    Marc S
    El Paso, TX

    I do not think it's putting the cart before the horse at all. In fact, I applaud them for their ingenuity, personal pride, and imagination to do this. Just like the TT logo is proudly displayed on many of our bags, so are their initials. If I could ever figure out how to mesh the M&S of my name, this would be a super cool idea. I do not think it's as much as a marketing ploy or tool, but just overall personal pride.
  6. Mike r

    Mike r
    Amherst, OH

    I look at it this way, an maybe Im missing the point but if you pay money to put your name or a logo on your bag or whatever then you do you. Who cares how good you are just have fun enjoy this awesome game.
  7. Joey L

    Joey L
    Foster City

    I don’t think you have to do anything to have your own logo except come up with a design and find someone to embroider it on your hat. The difference between Tiger’s logo and everyone else is that his looks good,
    original and is good enough to sell; that is why swoosh has it on hats and apparel. Everyone else seems to be trying too hard to come up wit a logo and follow Tiger’s lead. I have yet to see a decent logo from anyone else.
  8. vu

    vu
    First Tee

    I agree with you, Marc. And if you ever get you M&S logo, sign me up for a shirt and hat, buddy! Hope you and Brent are doing well!
    P.S. A couple years ago, on a lark, I designed a logo and made some hats and shirts for my buddies at my club. Just to get their goat. They loved them! Life's short. Don't take yourself too seriously. Have fun! #TeamTitleist.
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  9. Eric H

    Eric H
    Ridgway, PA

    I think 90% of these guys have foundations and charities and the logos probably are part of that. They are all trying to be marketable and get their name out there.
  10. Speedy

    Speedy
    Newmarket, NH

    I don't see any issues with having your own logo. I actually kinda like it and enjoy seeing what the players come up with versus seeing the same ol' standard logo you see all the time. It makes it interesting.

    Gotta make money somewhere if you're not winning tournaments...
  11. Lance P

    Lance P
    Hillsborough, NC

    As others have stated: Logo = Marketing!

    Some of the pros logo's I like (Tiger, Speith) but I do no like others (Sergio, Rose). My tastes are not the same as others...and that's okay.
  12. Bart van der Does

    Bart van der Does
    The Netherlands

    Hi Dale,

    Thanks for sharing your question.
    From my 16+ years of tour experience I can tell you that each player sees themselves as the day of today as a brand.
    The tour and golf has changed over the years in every aspect and so does the players.
    Having their own clothing line, own logo... it comes down all to marketing. More publicity more attention to sponsors.. it’s all financial figures in the end.

    I know from Titleist perspective you need to win at least 1 tournament on the Europeantour if you want your branding/own logo on your cap&clothes.

    Hope this answer helps.

    Enjoy

    BirdieBarty
    Tourcaddie

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