It's an exciting week for Titleist as our golf clubs team heads to the nation’s capital to introduce prototype Titleist 917 drivers to players at the Quicken Loans National on the PGA Tour.
Product seeding and validation with the game's best players is a key part of our launch process – a process that all Titleist golf clubs go through to ensure they are faithful to the Titleist brand promise of innovation, performance, and quality excellence.
We will continue to work across the worldwide professional tours in the coming weeks to get player feedback globally. Later this year, we'll start working with our network of trade partners and certified club fitters to help them provide best in class trial and fitting experiences when the products come to market.
So be sure to stay tuned to the Titleist website and social media accounts as we share more Titleist 917 product details, including key performance benefits, in the coming months.