The countdown continues and as we make our way to #7 on the list, we decided to include a special bonus post. First up is the introduction of the Vokey WedgeWorks TVD-M and TVD-K grind wedges with new TX3 grooves, followed by the inside story of Titleist Brand Ambassador Scott Stalling's winning SM5 wedges.

Check out the original posts below...


Vokey Wedge Works Introduces New TVD-M and TVD-K Models with Spin Milled TX3 Grooves

FAIRHAVEN, Mass. (April 29, 2014) – New Titleist Vokey TVD wedges, designed by Master Craftsman Bob Vokey, provide golfers with the performance and versatility for improved shotmaking through new Spin Milled TX3 grooves and the tour’s most popular shapes and grinds.

Vokey TVD wedges are the result of Vokey’s continuous collaboration with the best players in the world. Since 2004, Vokey Design wedges have been the #1 wedge on the PGA Tour and the most played wedge at every level of competitive golf.

TVD, meaning “Tour Van Design,” originated from Vokey’s work on-site at Tour events, at his grinding wheel inside the Titleist Tour Van shaping and grinding wedges based on players’ needs. The TVD shape is lower in the par (or heel) area and more rounded in the toe for a classic look.

The new Vokey TVD-M and TVD-K models, two of Vokey’s most-requested grinds on the PGA Tour, are available beginning May 7 on Vokey.com and through authorized Titleist accounts as part of the WedgeWorks Exclusives lineup. Each model is offered in two finishes (California Chrome and Black Ion) and fully-customizable – from length, lie, loft and weight porting, to toe engraving, personalized stamping, custom grips, shafts, shaftbands and ferrules.

All TVD wedges now feature the new, deeper Spin Milled TX3 grooves, delivering more spin for precision trajectory and distance control and improved greenside performance. TX3 scorelines, a progressive design with seven percent larger groove volume, produce additional backspin by channeling away grass and sand for improved contact between the ball and groove edge. Proprietary Spin Milled technology also provides trajectory and distance control through precisely milled grooves and machined face texture, significantly reducing the chance of “flyers” from the rough.

The new Vokey TVD-K – available in 54º to 60º lofts – is the culmination of Vokey’s work with several PGA Tour players, including Adam Scott and Jason Dufner, to develop a sole that is playable in a variety of conditions. TVD-K features a wider, more cambered sole than any other Vokey model, making it very easy to use out of the bunker but still playable for a variety of shots around the green. The newest addition to the series, the TVD-K 54, provides a wide-sole sand wedge option that is not available in the new Vokey Spin Milled 5 (SM5) lineup.

“The K grind has been a huge hit for us,” Vokey said. “It’s only been on Tour for a couple of years but we already have 30 guys using it. I think the secret is the cambered sole. It is wide and forgiving, but the camber keeps the club moving through the turf. So it’s playable in a variety of conditions.”

The new TVD-M – available in 50º to 60º lofts – is the result of PGA Tour feedback on the design, shape and performance of the original TVD series. The new TVD-M has a more rounded teardrop profile, matching the shape of the TVD-K, with increased playability from the crescent-shaped M grind sole. The moderate effective bounce of the TVD-M makes it an excellent all-condition wedge.

“We’ve had a lot of requests to match up the chassis, or shape, of the TVD-M with the TVD-K,” Vokey said. “It’s the natural progression of the series. We now have three distinct shapes in the Vokey family: the SM5 with a high toe peak, the rounded teardrop of the TVD, and the compact look of the Hand Ground series. We have a look to fit anyone’s eye.”

NEW MODELS: For 2014, all TVD models feature the new Spin Milled TX3 grooves for additional spin with trajectory and distance control. The lineup also features the new TVD-K 54º, a wider sole sand wedge with camber. The TVD-M line has a new shape, with a more rounded teardrop profile.

NEW LOOKS: Vokey TVD-M and TVD-K wedges are available in two finishes, California Chrome and Black Ion, both exclusive to WedgeWorks. Both models also feature all-new Vokey graphics.

LOFT/BOUNCE COMBINATIONS: 


TVD VS. SM5: The K grind offerings in the Vokey SM5 line (58.11, 60.11) have slightly wider soles and 1º more effective bounce than TVD-K (58.10, 60.10). The TVD-M 56.12 model has similar sole width with 2º more effective bounce than the SM5 56.10M.

CUSTOMIZATION OPTIONS: Like all WedgeWorks offerings, golfers can craft their wedges to fit both their game and personality with a nearly endless array of custom options.

WedgeWorks Exclusives offer four different character stamping styles – Straight, Freestyle,
Snow and the new Snow Dot option – in up to eight letters and/or numbers and one of 12 paintfill colors, from Oceanside Blue and Cerveza Yellow to Key Lime and Cowboy Orange.

“There isn’t a wedge I make on Tour that doesn’t have some type of personalized stamping,” said Vokey Tour Rep Aaron Dill, who works on the Titleist Tour Van. “Jason Dufner, for example, likes me to stamp ‘DUF’ on all his wedges. Zach Johnson has the names of children. Kevin Na has ‘NA’ in snow stamping all over the wedge. It’s totally personal.”

There are four toe-stamp options – Tour Saw, BV Custom, BV Diamonds and BV Clover – in 48 total possible color combinations. Golfers can also choose from seven different custom shaftbands and three ferrule options.

WedgeWorks offers BV grips in a variety of textures and colors to match the player’s look and feel preferences. New this year is the Vokey Whiteout Green Multi-Compound grip from Golf Pride along with the Vokey Niion Green grip from Golf Pride. Vokey also offers the WedgeWorks-only Kangaroo Leather grip in pinot red from GripMaster.

A high-performance shaft matrix includes wedge-specific shafts such as the Dynamic Gold Spinner and KBS Hi-Rev. The full complement of the Titleist custom shaft matrix is also available including graphite and lightweight shafts. WedgeWorks wedges can be laser etched on the shaft with up to 20 characters or numbers, offering an easy way to highlight a birthday, event or a player’s full name.

All Vokey wedges can be adjusted for length, loft and lie angle. Weight porting on the back of the wedge to dial in a specific swingweight is also available.

PRICE AND AVAILABILITY: Vokey TVD-K and TVD-M wedges will be available May 7 through WedgeWorks on Vokey.com or by custom order, with a suggested retail price of $160 plus personalization packages.

ON THE WEB: http://www.vokey.com/


The Inside Story on Scott Stallings Winning SM5 Wedges

CLICK IMAGE ABOVE TO VIEW GALLERY.

Titleist Brand Ambassador Scott Stallings won the Farmers Insurance Open on a difficult Torrey Pines course that featured major-like conditions with narrow fairways, thick rough and firm greens.

And as he came down the stretch, Stallings relied on his Pro V1x golf ball and new Vokey Spin Milled 5 (SM5) wedges for two key up and downs over the final four holes to secure the victory – marking the first PGA Tour win for SM5.

The story behind Stallings' SM5 wedges, one that began less than 30 miles from where he raised the trophy last Sunday, highlights the Vokey team's commitment to proper wedge fitting and providing golfers with the most options in the industry to precisely dial-in their wedge game.

So to bring Team Titleist the inside story, we went straight to the source and caught up with the Vokey Team to get the scoop...

The journey started at the end of 2013 when Scott visited the Titleist Performance Center in Oceanside, Calif., to work with Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill. Vokey first studied Stallings' swing type, which tends to be very steep into impact.

"He's definitely a digger," Vokey said. "He tends to use the front of the wedge most of the time. So we looked to give him more bounce to keep the impact lower on the face."

Stallings agreed he needed more bounce but also requested a sole grind with versatility around the greens.

"The first thing we tried was the TVD M grind in the 50º model, but it was digging on him a bit," Dill said. "He needed more bounce so we tried the SM5 50.12 with a full sole."

Stallings liked the slightly wider sole of the F Grind – "It's wider in the gap wedge than my old Vokey 200 Series and it moved through the turf really well," he said. "But I do like to open the face on certain shots with my gap wedge."

So Dill proposed a compromise: bend the 50.12 two degrees weak to 52.14 and then hand grind in an M sole. By bending the club two degrees weak, this added two degrees of bounce and also reduced the offset of the club. Vokey took the wedge back to the Tour Department and worked his magic.

The team tweaked Stallings' sand wedge in a similar manner, taking a 54.14 F Grind and making it a 56.16 with an M Grind.

"Now both his gapper and his bunker club have high bounce with versatility. Perfect for Scott," Vokey explained.

For the lob wedge, Stallings tried a number of grinds, including the wide sole K, the straight ribbon S and the crescent M. Stallings felt most comfortable with the S Grind 60º but was looking for a little more bounce, so Dill took an SM5 58.07 and bent it to 60.09. This added two degrees of bounce and reduced the offset. "More bounce and less offset, that's exactly what I wanted," Scott said.

Stallings put the new SM5's in play for the 2014 season and relied on them heavily during a tough final round at Torrey Pines.

"It was definitely as tough as any major I've played in," he said. "The up and downs on 15 and 17 were absolutely key. I appreciate all of the work of Bob and Aaron. They are truly the best in the business."

Check out Vokey.com for more details and keep an eye out for the new SM5 wedges as they will be available in golf shops beginning March 14. 

The SM5 line, featuring new TX3 grooves for more spin and control, offers 21 different loft/bound/grind combinations to satisfy all swing types, shot-making styles and short-game conditions.

Get even more details on the new SM5 line here: http://www.titleist.com/teamtitleist/b/tourblog/archive/2014/01/22/titleist-introduces-new-vokey-spin-milled-5-wedges.aspx

Our countdown of the top posts of 2014 moves on. At #8 on our list is an exclusive #TeamTitleist video illustrating the importance of selecting a golf ball that works on every shot. 

Check out the original post from August 8, 2014. 


You Have Many Swing Speeds

It’s a fact. Every golfer has more than one swing speed.

Think about the last round of golf you played and you’ll quickly realize that you hit a number of different shots all at varying swing speeds.

From a half-wedge or a full-wedge shot, to an approach shot with a 5-iron or 8-iron, or a tee shot, every shot is going to have a different swing speed. This is an important concept of golf ball development and it’s why we design golf balls to perform on every shot.

“A golf ball must perform for all golfers of all swing speeds on all shots,” says Titleist Golf Ball Fitting Manager Mike Rich.

“Titleist golf balls perform for all swing speeds on all shots.”

At Titleist, we also spend a lot of time with golfers of all skill levels testing golf balls and capturing launch condition data to help us learn even more about all of the different shots that golfers are hitting throughout their rounds.

It’s these experiences working with real golfers and listening to them talk about what they are looking for in golf ball performance that fuels our passion to help golfers shoot lower scores.

We have cracked the Top-10 in our countdown of the top posts of 2014. At #9 we have the story of Bubba Watson's second Masters victory this past April. 

Check out the original post from April 14, 2014 below.


Bubba Watson Relies on Pro V1x to Capture his Second Green Jacket

“It’s overwhelming. A small-town guy named Bubba has two green jackets.”

That was what Bubba Watson said Sunday evening, a short while after winning the Masters for the second time in three years.

With a combination of distance and accuracy off the tee, precise and creative shot-making and an unwavering short game, Watson held off challenges by Titleist Brand Ambassador Jordan Spieth and fellow Pro V1x loyalist Jonas Blixt to win by three shots.

Watson entered the final round tied for the lead with Spieth, who jumped out of the gate with some inspiring play to take a two-stroke lead after seven holes. Displaying veteran patience, Watson stuck to his game plan and took control at the par-5 eighth, converting an up-and-down from just behind the green for birdie. He followed up with a birdie at the ninth, where he curled in a delicate right-to-left 10-footer.

From that point on, the lead was his. Watson closed with a 3-under 69, posting an 8-under 280 victory total. His commanding three-shot victory stood in contrast to his dramatic 2012 triumph, where he won on the second playoff hole following his historic hooked wedge shot from the pine straw.

"This one is a lot different,” Watson said in a post-round interview. “It's almost like I lucked into it (in 2012), and this one was a lot of hard work and dedication. After giving away that jacket last year, I wanted to get it back. I never loved green so much."

Rickie Fowler (Pro V1x) finished T5 for his best career Masters finish, while Lee Westwood (Pro V1x) placed solo 7th, as Titleist golf ball loyalists occupied five of the top seven positions on the leaderboard.

Watson, who became the 17th player to win the Masters more than once, was presented with his second Green Jacket by last year’s champion, Titleist Brand Ambassador Adam Scott.

The victory was Watson’s second of the year (his first came at the Northern Trust Open) and vaulted him into a career-best No. 4 in the world. Not that Bubba pays much attention to world rankings.

“I don’t play golf for people to say I’m one of the greats of the game,” Watson said after the win. “I play golf because I love it.”

Congratulations, Bubba!

 

Why do golf balls have dimples? Would a golf ball without dimples fly farther? And why are dimples so important?

These are just a few questions that we hear from time-to-time, so we decided to catch up with the aerodynamics experts inside of our golf ball R&D team to get a masters class on the topic.

And like any good professor, they were more than ready with some pretty cool teaching aids to help us get an even better understanding of the role dimples play in the overall performance of a golf ball.

If you want to see what happens when we hit a golf ball that only has dimples on one side or watch the flight of a dimple-free golf ball, check out this video and you’ll walk away with answers to all of the questions above – along with a deeper appreciation for how a golf ball flies.

As our countdown of the top posts of 2014 continues, we take a look back at the opening of the Scotty Cameron Gallery in Encinitas, California. 

Check out the original post below from July, 9 2014.


Scotty Cameron Gallery Opens in Southern California

The Scotty Cameron Gallery, a place for golfers to experience the Art of Putting, the same methodology and technology used by Master Craftsman Scotty Cameron in fitting the best players in the world, has opened its doors just north of San Diego.

The Gallery, located off Highway 101 in the quaint Southern California beach town of Encinitas, Calif., is described by Master Craftsman Scotty Cameron as “part retail space, part high-end product gallery, 100-percent putter fitting facility.”

“Opening the Scotty Cameron Gallery is something I’ve dreamed about for a long time. I’ve always wanted to have a place open to the public where I can share the things that I have created and love,”said Cameron, whose Scotty Cameron by Titleist putters have been the choice of more players on the PGA Tour since 1997 and counting.

“But above all, the Gallery is a place where golfers can come to understand what is happening between the ball, the putter and the player –and how we get those three things to work in harmony.”

Building on the success of Scotty Cameron putter fitting studios in Korea and Japan, the Gallery is home to Cameron’s first public putter fitting studio in the United States.

It’s an extension of Scotty’s state-of-the-art research and development facility in nearby North County San Diego –the Scotty Cameron Putter Studio –where tour players from around the world visit regularly to get fit by Scotty and his team. At the Gallery, golfers will experience the same tour treatment, gaining the knowledge provided by Cameron’s proprietary high-speed video putting stroke analysis tools, as well as the expertise of his highly trained fitters.

(Fittings are limited and booked by appointment only on the Gallery website, www.scottycamerongallery.com, or by calling 760-591-9720.)

The Gallery is also Cameron’s first standalone retail venture, a concept store providing an experience like no other.

In true Southern California fashion, the space that now serves as the Scotty Cameron Gallery used to be a surf shop. After a full-scale remodel, with all of the building’s fixtures created by Scotty, the Gallery embodies the putter maker’s clean, modern, industrial design aesthetic.

Cameron enthusiasts can view and purchase an ever-changing array of rare Scotty Cameron tour putters and one-off creations found only at the Gallery. Luxury apparel personally selected by Cameron, and other items he finds intriguing –including surfboards hand-shaped especially for the Gallery by local surfing legend Rob Machado –will also be available.

“We will have things here that you won't see any place else in the world,”Cameron said. “When people come into the Gallery, we want them to feel the craftsmanship, the vibe, the experience. This is a place where you come to get fit and learn about your putting stroke, but also to get something that there's only one of in the world.”

GALLERY ADDRESS: 927 S. Coast Highway 101, Suite E-100, Encinitas, CA, 92024

GALLERY INFORMATION: Visit www.scottycamerongallery.com, or call 760-230-6000

GALLERY HOURS: The Gallery is currently open Tuesday through Saturday (10:00 a.m. to 5 p.m.). Closed Sunday and Monday. Hours subject to change.

PUTTER FITTING BOOKINGS: Two-hour putter fittings are limited and available at 10 a.m. and 2 p.m., Tuesday through Saturday. A fitting session is $350. To book an appointment, golfers can visit www.scottycamerongallery.com or call John Pinney, Scotty Cameron Gallery Fitting Coordinator, at 760-591-9720.

ONLINE STORE: A selection of Scotty Cameron Gallery putters and creations will also be available for purchase on the Gallery website, www.scottycamerongallery.com.

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