The PGA Tour is in California this week for the Humana Challenge, an exciting event where the scores are low and the action is non-stop. Contested on three different courses, players will have to adapt each day to tackle the variety of challenges presented at the third event of the 2015 season.

Despite having to adjust to a new course each of the first three days, the field will have to stay aggressive if they hope to keep pace with the leaders.

"These courses certainly aren't easy, but they give you a lot of opportunities. With the perfect greens, if someone's playing well, they're going to shoot and make a lot of birdies out there. You're going to have to get up there with that mentality with going low and not being afraid to make some birdies and get on some runs," said Titleist Pro V1x Loyalist Luke Donald.

Some players in the field are starting their 2015 season this week, using it as an opportunity to get their games in shape. 

"This event is great. Playing in the Palm Springs area is awesome. The weather is always fantastic for the most part and the golf courses are pretty reasonable. I think they give you a good gauge of where you're at, what you need to work on," said Titleist Brand Ambassador Jason Dufner. 

With perfect weather, great course conditions and a field with some of the best players in the world, the Humana Challenge is sure to provide golf fans excitement throughout the week.

BY THE NUMBERS: 2015 HUMANA CHALLENGE

 This week at the Humana Challenge, Titleist is the overwhelming golf ball of choice with 102 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That's more than six times the nearest competitor with 15.

Titleist was also the top choice in the approach, sand and lob wedge (124) and putters (59) categories.

Titleist Brand Ambassador Gary Stal staged a Sunday charge at the Abu Dhabi HSBC Golf Championship and climbed to the top of the leaderboard to secure his first career European Tour title. Stal, who started the final round eight shots off the lead, fired a bogey-free, 7-under par 65 to complete a 19-under par 269 victory total.

As for how Stal felt about the dramatic win, he summed it up nicely in just four words...

"It's unbelievable to win."

Let's take a closer look at Stal's winning setup from this past week.

WHAT'S IN GARY STAL'S BAG

Golf Ball: New Titleist Pro V1x golf ball
Driver: Titleist 915D2 (8.5º) driver
Fairway: Titleist 915F (13.5º) fairway metal
Hybrid: Titleist 915Hd (17.5º) hybrid
Utility Iron: Titleist 712U 3-iron
Irons: Titleist MB 714 (4-P) irons
Wedges: Vokey Design SM5 sand (52.08) and lob (58.08) wedges

Congratulations, Gary!

#TeamTitleist

It was an impressive title defense for Titleist Brand Ambassador Jimmy Walker this past weekend at the Sony Open in Hawaii. Walker's solid play throughout the week was capped off by a bogey-free final round 7-under-par 63 that helped him pull away from the field and secure his fourth career PGA Tour title.

Let's take a closer look at Walker's winning setup from this past week.

WHAT'S IN JIMMY WALKER'S BAG

Golf Ball: New Titleist Pro V1x golf ball
Driver: Titleist 915D2 driver (9.5º) w/Aldila Rogue Tour X shaft
Fairway: Titleist 915F fairway metal (15º) w/Aldila Rogue Tour X shaft
Fairway: Titleist 915F fairway metal (18º) w/Fujikura Motore VC8.2 Tour shaft
Utility Iron: Titleist 712U 3-iron w/True Temper Dynamic Gold X100 shaft
Irons: Titleist MB 714 irons (4-9) w/True Temper Dynamic Gold X100 shafts
Wedges: Vokey Design SM4 pitching wedge (48º), SM5 sand (54º) and lob (60º) wedges w/True Temper Dynamic Golf X100 shafts
Putter: Scotty Cameron Newport2 GSS

Congratulations, Jimmy!

#TeamTitleist

Titleist Brand Ambassador Jimmy Walker captured his second consecutive Sony Open title on Sunday. After rallying to win by one shot last year, Walker won in convincing fashion this time around, firing an 8-under 62 on Saturday and a 7-under 63 on Sunday to finish with a 23-under par 257 victory total, a tournament record-breaking nine shots clear of his nearest competitor.

All one has to do is look at the major statistical categories from The Sony to understand how Walker ran away from the field this week.  Trusting the New Pro V1x golf ball and Titleist equipment from tee-through-green, Walker ranked first in Birdies (29), Greens in Regulation (82%), Strokes Gained Putting (2.571) and Putts Per Greens in Regulation (1.576). He also ranked 8th in Driving Distance (308.9) and T13th in Driving Accuracy (62.5%).

“Just keep the pedal down," Walker said when asked about his thoughts heading into the final round. "That was kind of the mindset, to be smart, be aggressive, make good shots and get some putts to go in. And that's kind of what ended up happening.”

Fellow Titleist Brand Ambassador Scott Piercy posted a final round 66 to finish alone in second. Three Titleist Brand Ambassadors –  Zac BlairMax Homa, and Justin Thomas – all rookies on the PGA TOUR, were among seven players who tied for 6th place by finishing at 12-under 268.  All three players rely upon the Titleist Pro V1x golf ball and full bags of Titleist equipment from tee-through-green.  In fact, Homa was playing the New Pro V1x golf ball for the first time in competition this week and all three players trust the new 915 driver off the tee.

Walker’s closing 63 was bogey-free with all seven of his birdies coming over the final 11 holes. The victory is the fourth of his PGA TOUR career, with his first three all coming during last season’s 2013-14 campaign. The win vaults him to the top of the season-long FedExCup points race, just ahead of fellow Titleist Brand Ambassador Robert Streb.

Congratulations on defending your title in style, Jimmy!

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

 On the European Tour Titleist Brand Ambassador Gary Stal rallied from an eight shot overnight deficit to claim his first career European Tour title by one at the Abu Dhabi HSBC Golf Championship. Stal, who trailed by as many as 10 shots early on Sunday, closed with a bogey-free, 7-under par 65 for a 19-under par 269 victory total. A two-time winner on the Challenge Tour, the 22-year old Frenchman topped his previous best European Tour finish established at last week’s South African Open (T5).

TITLEIST BY THE NUMBERS:

In total, 936 players have teed up Titleist golf balls in competition on the 2015 worldwide professional tours, more than five times the nearest competitor with 187 and more than all competitors combined.

With two wins this week, Titleist’s victory count in the young 2015 season advances to 8. That's double the nearest competitor with 4 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING January 18, 2015

TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour Sony Open in Hawaii 90 16
European PGA Tour Abu Dhabi HSBC Golf Championship 71 23

 

The Aloha Swing continues as the PGA Tour travels to the island of Oahu for the Sony Open in Honolulu. The first full-field event of 2015 will be contested on the 7,068-yard Waialae Country Club, a beautiful ocean-side course that is known for strong winds, tight fairways and small greens - a perfect recipe for a challenging day at the office for the players in the field.

And if players want to keep pace with the top of the leaderboard, they’ll need to have their games dialed in from tee to green. Just ask defending champion and Titleist Brand Ambassador Jimmy Walker.

"I'm swinging the club well, which is important here. You need to hit solid shots into these small greens if you expect to score," said Walker. 

Titleist Pro V1x Loyalist Luke Donald also understands this a great course for golfers who like to work the ball.

"This is a course I've always enjoyed playing. I think it's one of the better ones for the guys that like to position their golf ball. It's not a course you have to overpower. It's very much a strategy golf course," said Donald. 

Check out the slideshow above for some inside the ropes shots from earlier in the week.

#TeamTitleist

BY THE NUMBERS: 2015 SONY OPEN

 This week at the Sony Open, Titleist is the overwhelming golf ball of choice with 90 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That's more than four times the nearest competitor with 16.

Titleist was also the top choice in the approach, sand and lob wedge (123) category.



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