It's an exciting day for Vokey Nation. We are happy to announce the launch of WedgeWorks Services, Bob Vokey's Tour-Inspired Custom Shop for Vokey Wedge players.

Recently, Team Titleist sat down with wedge master craftsman Bob Vokey to discuss the launch of WedgeWorks Services, the newest offering from WedgeWorks. 

Launch the slideshow for a first look at the WedgeWorks team in action and check out the Q&A below to get all of the details around WedgeWorks Services straight from The Voke.

Team Titleist:  What was the inspiration behind WedgeWorks Services?

Bob Vokey:  It really came from the Tour and from Vokey wedge enthusiasts.  We had Tour guys who wanted special options on their wedges, stampings, grips, etc.  And serious golfers want that kind of service too. 

So we decided to expand our offering from WedgeWorks.  

TT:  Explain a little about WedgeWorks itself and what you're going to offer through WedgeWorks Services.
 
BV:  WedgeWorks is my custom shop.  Everything used to be separate, but now we've got R&D, Tour, and Custom all in one spot here in Carlsbad.  It allows me to offer a lot of things that I couldn't before.  Really a dream come true for me. 

In terms of what we're going to offer, we've got a few packages as well as individual services. 

A golfer can send back a wedge for a little TLC.  We'll check the loft and lie, buff up the head, fix the paintfill, stamp it for you, regrip it.  It's like a little spa service for your wedge. 

We've also got more advanced offerings such as swing weight adjustments to dial that in for you.  We can laser etch the shaft with your name.  We're pretty excited about all of the offerings.  

TT:  You talked a little about laser etching.  Can you explain what that's all about?

BV:  We have an advanced laser engraver in the WedgeWorks shop.  It will engrave up to 20 characters into the shaft.  It's a very light engraving, very subtle.  You don't need to paintfill it.  A good way to put your name or even a message on it.  

TT:  How about swing weight adjustments.  You've never offered that before, right?

BV:  Well up until now, we've only been able to offer that on Tour.  Some guys like a little lighter swingweight, maybe go from D5 to D4 or D3, something like that.  We have a precision end mill that will cut out weightports.  We can then fill them with a light spray coat protectant.  

TT:  A lot of Vokey loyalists out there still have pre-2010 grooves in their Spin Milled wedges.  Can you still work on those wedges?

BV:  Yes we can, but we can't and won't touch the grooves.  We aren't going to offer a groove sharpening or regrooving service, it would go against the USGA Groove Rule. 

We're also not going to strip the chrome and re-finish wedges, because there's some environmental issues there. 

We can still stamp, reshaft, regrip any of our SM2 or earlier wedges, that's not a problem.  In fact, that's what I expect people will be sending us. 

TT:  What about new custom wedges--can you send them directly to WedgeWorks?

BV:  We're working on that, it should be ready this Fall.  For right now, we're accepting wedges that are already purchased.  

TT:  What else do you have in store for us from WedgeWorks?

BV:  It's been a busy last few months.  We are always working on new prototypes, grinds, options, and features to add to WedgeWorks. 

We really try to listen to what our Team Titleist and Vokey followers want.  The response has been amazing.  It's like a small "Vokey Nation".  That's what I like to call it.  

TT: Thanks for your time Bob.

BV:  It's a pleasure.  Thanks to all of our followers on Team Titleist.  You guys are great, you keep me motivated every day.  Cheers.

WedgeWorks Services are now available! Visit www.vokey.com to get started today!

In late June, we introduced four new Titleist iron models to the worldwide professional tours as part of our performance validation process. The response on Tour to the new AP1, AP2, CB and MB (712 series) irons has been overwhelmingly positive, with many of our Titleist Brand Ambassadors putting the irons straight in the bag after initial testing.

Nick Watney (AP2), Chris Kirk (CB) and Scott Stallings (AP2) have each won on Tour since putting the new irons in play – performance validation at its best.

Given the buzz surrounding the new product introduction on Tour, we have received many comments and questions about differences between the new and previous generation Titleist irons. In an effort to address some of these questions, we’d like to take you “under the hood” of the new AP irons to illustrate how our most Advanced Performance technology to date is poised to help the games of serious golfers.

The new AP irons (712 Series) feature advanced multi-material designs that provide the high performance ball flight, stability, looks, feel and sound preferred by serious golfers. The new designs have been improved with internal weighting that utilizes a higher density tungsten material in order to distribute mass more efficiently. Redistributing the weight in this manner increases the moment of inertia (MOI) of the club without increasing the blade length. This means the new AP irons are more forgiving yet do not lose any workability or shot control.  The higher MOI designs of both the new AP1 and AP2 irons produce more consistent balls speeds over a larger area of the face, leading to better distance control.

Chris McGinley, Vice President of Marketing for Titleist Golf Clubs, says “good iron play is all about distance control. Increasing the MOI of the AP irons allows golfers to be more consistent with their irons shots, leading to more and better scoring opportunities."

“Traditionally, high MOI has been achieved by increasing the size of the club head,” adds Marni Ines, Director of Titleist Irons Development. “By concentrating weight in very specific locations with the high density tungsten, we can offer our most playable irons to date without sacrificing the workability that our target golfers demand.”

Be sure to click on the image below to take a closer look at the construction of the new Titleist AP irons.

In the championship match of the 2011 U.S. Amateur at Erin Hills, the two finalists relied on only one equipment brand for each and every shot: Titleist.

Both the winner and runner-up, competing for the season's most prominent individual amateur title, trusted Pro V1x golf balls, Titleist 910 drivers and fairways metals, Titleist irons, Titleist Vokey Design Spin Milled wedges and Scotty Cameron putters to make their way through the match-play bracket.

By advancing to the U.S. Amateur final, each player received invitations to play in the 2012 Masters, as well as exemptions into the 2012 U.S. Open. The champion also received an exemption into the 2012 Open Championship.

A total of 252 players in the 315-player starting field teed up Titleist Pro V1 and Pro V1x golf balls at Erin Hills, more than 10 times the nearest competitor with 24 and four times all competitors combined.

Titleist was also No. 1 across every major golf club category, including: drivers (135); fairway metals (145); hybrids (100); iron sets (128); wedges (409); and putters (135).

So far in 2011, eight of the nine USGA championships played have been won by Titleist golf ball players.

Below is closer look at the Titleist equipment of the 2011 U.S. Amateur winner and runner-up.

U.S. AMATEUR CHAMPION:

Ball: Titleist Pro V1x
Driver: Titleist 910D3 7.5º w/ C•3 SureFit Tour Setting (Mitsubishi Diamana Kai'li 70)
Fairway wood: Titleist 910F 13.5º, B•1 Setting (Graphite Design Tour AD DI 8)
Hybrid: Titleist 910H 17º, A•1 Setting (Graphite Design Tour AD DI 105)
Irons: Titleist CB 3-5 (Project X 6.5)
Irons: Titleist MB 6-9 (Project X 6.5)
Wedge: Titleist Vokey Design Spin Milled 248•06º, 252•12º (Project X 6.5)
Wedge: Titleist Vokey Design Spin Milled 258•08º (True Temper Dynamic Gold)
Putter: Titleist Scotty Cameron Newport 2

U.S. AMATEUR RUNNER-UP:

Ball: Titleist Pro V1x
Driver: Titleist 910D3 9.5º w/ C•2 SureFit Tour Setting (Mitsubishi Diamana Blueboard 73)
Fairway wood: Titleist 910F 13.5º, B•2 Setting (Mitsubishi Diamana Blueboard 83)
Hybrid: Titleist 910H 19º, D•4 Setting (Mitsubishi Diamana i'lima 70 Hybrid)
Irons: Titleist AP2 4-PW (True Temper Dynamic Gold)
Wedge: Titleist Vokey Design Spin Milled 254•08º (True Temper Dynamic Gold)
Wedges: Titleist Vokey Design Spin Milled TVD58º, TVD62º (True Temper Dynamic Gold)
Putter: Titleist Scotty Cameron Prototype GSS