In choosing the best golf ball for your game, consistency should be at the center of attention.

That's one of the most important messages being relayed to golfers by the Titleist Performance Golf Ball Fitting teams as they tour the country educating golfers on Titleist's green-to-tee methodology and helping them identify the Titleist golf ball that will help them shoot lower scores.

Consider the following three common misconceptions heard recently at Titleist Performance Golf Ball Fittings:

1. Distance is the most important aspect in choosing a golf ball.

"Distance is king to most consumers," says John Fizer, a member of the East Coast Titleist Performance Golf Ball Fitting team. "Even after we explain to them that all Titleist golf balls are long at all swing speeds, and land within 3-4 yards of each other, many people still think they will hit one 10 yards longer."

Differences between models off the driver for swing speeds ranging from tour players (near 110 mph) down to lower speed players (in the 80s mph) are less than four yards.

Game-changing distance is potentially obtainable through physical fitness, swing improvements and club fitting – but not the golf ball that you choose to play.

Titleist's green-to-tee methodology is based on the fact that most scoring opportunities are created by shots into the target, and improving your short game will have the most game-changing affects.

Whether you are a professional or an amateur, shorter putts go in more often. Hitting the ball closer to the pin with more consistency will lower your score.

2. If you are not spinning the golf ball back on the green, it is not spinning.

"Most people look at spin as either backspin or sidespin, or as an absolute – either it happens or it doesn’t," says Fizer. "Spin is the real game changer, and explaining to them that there are different levels of spin is very helpful."

All golfers will shoot lower scores with a golf ball that provides optimal scoring spin – the spin that you get with short irons and wedges.

The shorter the shot, the larger the spin difference. Trusting how your golf ball is going to perform from these distances is critical to shooting lower scores and becoming a more consistent player.

3. Playing more than one type of golf ball has no affect on your game.

"One of the most interesting patterns we’ve noticed is the inconsistency in ball choice," Fizer says. "We've met a number of golfers who do not buy the same golf ball each time they purchase golf balls, and play whichever ball gets pulled from the bag.

"This can really impact a golfer's game, since changing the golf ball changes every shot."

There is a reason Titleist golf ball loyalists on the worldwide professional tours go through an extensive fitting process in order to find and trust a single type of Titleist golf ball: In order to shoot your best scores, you need to know what to expect from your golf ball on every shot.

The only way to achieve that is to consistently play with the same golf ball every time you tee it up.

Be sure to be on the lookout for a Performance Golf Ball Fitting van at your club, or start the process yourself by clicking here.

The final event of the Nationwide Tour season kicked off Thursday morning at the Daniel Island Club in Charleston, S.C., where several Titleist Brand Ambassadors and golf ball loyalists are making their final push toward 2011 PGA Tour cards.

At the end of play Sunday, the top 25 on the money list will move on to golf's biggest stage.

There are other storylines to consider at this week's Nationwide Tour Championship, however: Nos. 26-60 on the money list earn full playing privileges on the Nationwide Tour in 2011, while Nos. 26-40 also are exempt into the final stage of this fall's PGA Tour Qualifying School.

Photographer and loyal Team Titleist member Greg Moore was on the scene at Daniel Island's Ralston Creek Course earlier this week and kindly sent along some of his inside-the-ropes photos from the practice rounds for us to enjoy. Thanks Greg!

Many of the world's best golfers have gathered in Malaysia this week for the inaugural CIMB Asia Pacific Classic Malaysia, the first PGA Tour-sanctioned event to be played in Southeast Asia.

The elite 40-player field includes Titleist Brand Ambassadors Rickie Fowler, Adam Scott, Michael Sim, Bill Haas, Kevin Na, D.J. Trahan, Ben Crane, Marc Leishman, Andrew Dodt, and Kiradech Aphibarnra.

Several of those players will also head to Sheshan International Golf Club in Shanghai next week for the WGC-HSBC Champions event.

"Golf is a global game now. People want to see the U.S. players playing in Malaysia, China or Japan," Pro V1x loyalist Luke Donald told PGATour.com. "New events like this tend to increase fan support for the game and create awareness that there are great places around the world to play golf in."

Our friends at Titleist Southeast Asia were on the scene earlier this week at Mines Resort and Golf Club in Kuala Lumpur and sent along some pictures for Team Titleist. Check them out in the slideshow below.